As we all know by now, influencer and social media marketing is the most successful and hot tool in brand advertising. While this is all very exciting for influencers and their breakthrough to being an important part of the elite fashion scene, let’s talk about what this means for brands utilizing influencer marketing. Now, all of the fuss seems to be about what’s going on around the runway shows, rather than just the runway shows themselves. Fashion Week is evolving from a prestigious event that only the elite could attend to something that more audiences can feel a part of due to influencers’ ability to share their experiences via social media with their followers.īeyond just giving the public access to inside the guarded tents of fashion week through their feeds, influencers have shifted the scene outside of private tents, with their infinite buzz of photo opportunities and endless outfit content. Instead of celebrities in the front row, top influencers are given the privileged seats and given backstage access so they can do what they do best: posting photos and content to social media about the shows and Fashion Week experience itself. Bloggers and social media influencers have now become a prevalent fixture of Fashion Week. While all eyes used to focus on what celebrities were wearing in the front row of the show, or what the well-known models were wearing to and from runway shows and who they were walking for, the audience has now shifted their attention. Now that we’re all informed of what Fashion Month is, let’s talk about how influencers are changing the scene for Fashion Month. Fashion week happens twice a year for each of these cities and the weeks are lined up back to back with each other thus the term “Fashion Month”. These are known as the “Big Four” and take place in the fashion capitals of the world: New York City, London, Milan, and Paris. Move over models, influencers are the new style icons pushing new designs and brands!įor our fashion newbies out there who might not know exactly what Fashion Month is, we’re referring to the well known and heavily publicized Fashion Weeks. The once elite and invite-only showcase of fashion’s most prestigious designers has now evolved to recognize how valuable social media influencers are to the fashion world. Thanks to social media influencers, all of us now get a virtual front-row seat and behind the scenes access to the exclusive world of fashion week.

Runway shows, models, backstage parties, new fall collections, and of course, influencers! Unless you are a fashion guru, are in the fashion industry, or live in one of the big 4 locations for Fashion Month, you only know that fashion week is happening from the coverage that you’re getting from your Instagram feed filled with fashion influencers, bloggers, and moguls alike.

Fall is in the air so you know what that means, it’s the season of Fashion Month.

Get row seat virtual fashion shows